If you're an executive in a B2B company,

and losing sleep over your marketing programs,

here's the question we can help you answer:

"How can my company increase its visibility, improve its credibility, and generate leads enough to achieve my revenue goals in 2009?"

Executives like you tend to wonder how you can make your great product or service visible to the market without incurring additional risk - especially in what are expected to be recessionary times.

You can be certain of this: email or PPC or print advertising or public relations alone will not produce the results you seek.

Only a targeted, integrated, consistent, repetitive marketing effort can change things for your company.

Like most of us, you face the "time paradox" - next to your Rolodex, the most valuable asset you have is your time. The paradox is that every hour you spend in marketing is one less money-making hour; but it's hard to achieve your growth objective without having spent hours in marketing.

Our mission is to leverage every hour we spend in marketing into hundreds of your money-making hours using our well-developed, tested and proven B2B Marketing Methodology.

We've been at it for over 20 years, so we have a very good idea of what we're doing, and how it can work for a business-to-business company like yours.

What we do for our clients:

Objectives

The objectives of our program are to:

·         Increase brand visibility by getting your company page 1 search engine rankings for the
      keyword phrase that best describes your company and several variations thereof.
·         Increase your company's credibility by providing the market "snippets" of how much you know about
      what buyers in your market need.
·         Manage the consistency, and the integrity, of your marketing message so everyone in the market has a
      clear, consistent, and concise image of your company, and what your brand represents.
·         Generate leads qualified enough to make them fore-castable.
·         Produce a common set of support tools for your professionals to use in their sales process.
·         Increase the size of your marketing database.

Approach

We've divided the content marketing program we're proposing into month-long campaigns. The pilot project we offer consists of three consecutive campaigns.

At the end of the pilot project, you have the option of subscribing to the program a campaign at a time, as long as the campaigns are consecutive.

For each campaign, we'll provide:

·         The harvesting of knowledge from you, or your employees.
·         The transformation of the harvested knowledge into credible content in one of several media or delivery
       platforms (white papers, case studies, audio recordings, video recordings, online product
       demonstrations, online presentations, transcripts, etc.)
·         The design, development, and production of up to five web pages to channel the respondents through
       the leads process.
·         The design, development, and production of up to three auto-response emails to automatically
       manage the program relationship with the respondents.
·         Content promotion using online public relations tools, any email database you own or care to
       acquire, and pay-per-click advertising on any one or more of the major search engines (Google, Yahoo,
       and MS Live Search). We write everything required for your approval, e.g., press releases, PPC ads,
       email copy, key words, etc.

We also "socialize" everything by submitting the press release to 18 socialization sites such as technorati, digg and deli.cio.us; 15 search engines such as Google, Yahoo, and MS Live Search; and we distributed the video to the top ten video distribution sites such as YouTube and Google Video.

For each campaign, you'll need to provide:

·         Interview hours.
·         The resources requiredto conduct of a one-hour long online webinar at the end of each campaign.
·         FTP access to a secure sub-directory on your company's servers.
·         Company logos, graphics, and other design elements as required.
·         Examples of content already published b the company, if any.

Pilot Project Content

Although not required, we recommend our clients agree to produce these information products in the three campaigns of the pilot project:

·         Campaign 1: Business Overview. Narrated online presentation of 20 slides, no longer than 6 minutes 40
      seconds.
·         Campaign 2: Video recorded interview of one of the client's principals discussing the challenges the
       buyer faces, and how those challenges are overcome.
·         Campaign 3: Either one of a white paper or case study highlighting the company's value proposition.

Expenses

You can expect to incur the following expenses, independent of our fees:

·         $360/campaign for press release distribution via PR Web.
·         $500 - $1000/campaign in pay-per-click advertising costs.
·         Expenses for any travel required to harvest content.

Fees

·         For the 3-campaign pilot project: [contact us], paid in three installments - the first due on day one, the
      second due on day 45, and the third due on day 90.
·         Each month-long campaign following the pilot project: [contact us] due on day 20 of each campaign.

 
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